Mental anchor your menu to increase check totals.
New products are the lifeblood of your operation.
It's not just butts in seats - it's also how much those butts are willing to spend.
Your customers' will like your food better with a nice menu.
1-800-316-3198

Test Your Menu

Take the restaurant menu test and see how well your menu compares. We're not going to kid you, this test is opinioned towards using a professional restaurant marketing resource. It's just like you convincing people not to cook at home. And in that regard, we really believe our Restaurant Consulting and Menu Design Team is good at what they do. So take the test, and be honest, and we'll have a little advice for you at the end.

Menu Layout & Design
1. The layout and design of your restaurant menu were created by a professional artist with expertise in menu engineering and design
2. Menu enhances personality of restaurant
3. Use of illustrations and photos represent quality of food/restaurant mood
4. Type faces are consistent and easy to read
5. Type styles fit the look of the restaurant menu
6. Headings are easy to find and legible
7. Number of menu items "fit" menu size and style

Menu Engineering
1. Started with Restaurant Menu Matrix or similar format
2. Food cost and volume were cultivated accurately
3. Items with higher plate contribution are highlighted
4. Restaurant menu layout incorporates eye flow and positioning charts
5. Considered mental anchor points
6. Deleted dollar signs
7. Have doubled item or special high-point for mental anchoring
8. Used appropriate number sequences to fine-tune movement

Menu Descriptions
1. Main course items and those with a higher plate contribution are given special attention
2. Mental anchor point is creative and establishes point of reference for higher check total
3. Special salads, desserts and sandwiches are described using appetizing copy
4. Menu clip-on and added information doesn't interfere with printed copy

Menu System Training
1. Separate menu for dinner, lunch, breakfast, dessert and appetizers
2. Ongoing wait staff training program
Servers understand which menu items to promote
3. Servers have tried best items
4. Specials and items outside menu are engineered for maximum plate contribution
5. Restaurant servers can describe best items from memory

Articles

Need A Menu Makeover?

icon_phone_signupSign Up TODAY
for a FREE 15
Minute Consult

It’s easy. Here’s how!

  1. Call or fill out the sign up form to schedule your FREE 15 minute consult. Then…
  2. We will review  your current menu, please send a copy and include sales numbers per menu item if available.
Share |
logo_facebook TwitterLinkedIn