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HotOperator |
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Raise Prices, Keep Customers |
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How can I raise prices and still keep customers?
This is the most often asked question we get. And the answer is surprisingly simple. You need to mental anchor. Every customer that comes into your restaurant makes buying decisions the same way: they buy on value. The best way to support value is to make comparisons to more expensive items. Remember, the one time most people will buy the most expensive item on a menu is the day they buy their house, The thinking is: "I'm in debt up to my eyeballs, what do I care how much dinner costs."
They way it works is, a $100.00 dinner is pretty inexpensive compared to a $300,000.00 house.
HotOperator uses this and many other techniques to help
increase your check totals and your prices without losing
customers.
Here's a list of some of what we do:
- Hide the dollar signs
- Tuck prices
- Talk about your best items more than other items
- Round like Wal-Mart
- Double your most expensive items
- Create a fantasy item (an item that is expensive, but isn't necessarily real)
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